The Global Fashion Leader known only as PRADA was originally founded as a leather goods store in Milan, in 1915. Prada was originally known as Fratelli Prada, or "The Prada Brothers." For many years Prada was a fine leather working shop until 1978 when Miuccia Prada, the grand daughter of one of the Fratelli Prada inherited the company. As Miuccia began to lead the company into couture fashion, she used her untamed fashion genius to create wild and flamboyant designs. Although Miuccia was successful with these designs, she didn’t have great success until years later when in 1985 when she introduced a much simpler everyday style of clothing. Along with this collection Miuccia designed a simple and novel hand bag that became highly sought throughout the world. This collection catapulted Prada into the fashion spotlight. Prada has risen to be one of the largest fashion empires in the world.